As 2024 comes to a close, I want to reflect on what an incredible year it has been for ASEA in Europe. Thanks to your commitment, we achieved 18% growth since last year―a record that surpassed all expectations. This growth was driven by our strong markets like Hungary, France, Spain, Germany, and Norway, as well as fast-growing markets like Czechia and Slovakia. This shared success would not have been possible without your entrepreneurial spirit.

In these uncertain times with frequent mergers, acquisitions, and many network marketing companies changing their distribution models, trust, stability, and staying true to our core values matter more than ever. You, our associates, are our greatest strength and the reason ASEA continues to grow.

Looking forward to 2025, I’m delighted about our opportunities. We’ll reveal a new redox product and grow the unparalleled ASEA business opportunity by expanding to new markets in the European region. There’s so much more we can achieve together in every market.

Thank you for your passion, partnership, and commitment to the ASEA mission. I deeply appreciate all you do to help us grow and succeed; our ASEA associates are our true competitive advantage. I wish you and your loved ones a joyful holiday season filled with happiness and fulfillment.

Here’s to a bright and exhilarating 2025! 

Warmest regards, 

Edouard Gug, Vice President, ASEA Europe