Base Camp Basics: The Road Map to Bronze

Have you ever wandered off the beaten path and discovered a beautiful new place? A secluded grove, a spectacular outlook, a lush river bank? Have you ever tried to return, maybe with a friend, and… failed? Miserably? Trekking, instead, through the briar patch?

bronze executive pin for ASEA

As odd as it may seem, we often do the same thing with our professional accomplishments. So, while training Bronze Executives on reaching the rank of Bronze Executive may sound counterintuitive, the briar patch scenario is the reason we do it. When ASEA Presidential Diamond Executive Deni Robinson delivered her Base Camp training, “Road Map to Bronze” (available through your ASEA Virtual Office), she did it for those who have already reached the destination but might need help guiding others.

Professionals Are Prototypes: The Duplication of Leadership
If you plan to go from being a part-timer to a pro, you’ll need to duplicate your own success—but you don’t have to retrace your exact steps. This road map will help fast-track your up-and-comers to the rank of Bronze in 90 days.


Rather than repeat what you can find on the worksheet linked above, let’s take a deeper look at a few of its recurring themes, so you can make the most of it:

Categorically Personal Orientation
Each new associate is different. Deni explains: “People who enroll with your company fall into one of four categories: consumer, connector, builder, or leader.” It’s up to you to identify these individuals in your all-important orientation meeting and work to their strengths:

  1. While Consumers aren’t interested in building their own business, they are a great source of product testimonials.
  2. Connectors are the life of the party and can introduce you to a large, warm network, but they typically need your help on the follow-up aspects.
  3. Builders come in wanting to work and follow your lead; they’ll be on your calls and at your events asking questions and putting in the time.
  4. Leaders come in determined to work this opportunity with or without you; these people don’t grow on trees, but their determination and confidence lead to high-growth results.


2 a Day, 10 in Play
This phrase means engaging enough people each day so that two agree to look at the ASEA opportunity. Doing this five days each week means 10 people a week will look at what ASEA has to offer! This is an extremely important component for associates to adopt around the time they reach their first rank advancement to Director.

Speaking of associates advancing rank, Deni reminds, “Make sure that you celebrate with every single rank that your new associates are achieving. . . I find as adults we’re often told what we’re doing wrong but not always told what we’re doing right—and in this industry, recognition is free to give, but the results are priceless.”

Use and Enjoy Your PV
Your monthly order means one-of-a-kind products — at a privileged price. Make sure to establish a daily routine that allows you to use these unique products and mindfully observe the benefits.

Race against Regret
This road map has an important timing component to it, because procrastination leads to slow—or no—completion. With rank milestones set at Days 14, 30, 60, and 90, it’s crucial to guide associates to attach a date to their advancement goals.

Vision from Your Virtual Office
Any associate who wants to build will use the resources at their disposal. Bit by bit, your team members should be learning product science, studying compensation plan qualifications, and running reports that give an instructive glimpse into the future.

For all this and more, get to know your virtual office.

Approach the Front of the Room
This road map ultimately leads to the transition from simply attending calls, webinars, and meetings to hosting them. Your Bronze leadership training will help you mentor aspiring associates.

“As paid-at Director 700, I began to do a weekly meeting,” says Deni. “Every single week, we would invite people to a luncheon. . . . I’d like to tell you that every single week the room was packed—but it wasn’t. Sometimes there were three or two or seven—and then back to two or three. But I quickly made a decision that, if there was one person there, then that was the most important person I could tell about this incredible technology.”

For all you Bronze Executives ready to lead, Deni has one final reminder for you: “The biggest thing every week? Be paid as Bronze.” The same goes for any lifetime rank. After all, in Deni’s words, “You can’t take rank to the bank.”