As a global leader in redox technology, our dedication to delivering high-quality products comes from our focus on people. Our approach to a strong culture centers on ASEA Ethos training, a foundational examination of humanity in business taught by our Founder Tyler Norton. His training positions our corporate philosophies and beliefs by their impact on lives and the benefits they offer to the way people do business. 

Finding Humanity in Business

In professional life, humanity is often an underused and underappreciated resource. ASEA encourages belief in self and creating an environment where individual human potential is valued, promoted, and developed. When we imagine what the world would look like if everyone valued each other and helped others see their own unique and singular potential, the possibilities are endless. “If more folks in business focused on building, educating, and inspiring the human resources of the world,” says Tyler. “I believe the world’s challenges would be solved. Our ability to see the humanity in everyone we come across is the answer.”

Principles Over Profit

Commitment to principles and focus on people is the way ASEA does business. Making decisions that keep the focus off of the ego and the economics is something that takes practice but proves worth it in the long run.

“I wouldn’t have been associated with ASEA if I hadn’t chosen principles over profit,” says Tyler. “A few years before I was introduced to the idea of ASEA, I was offered a job for significantly less compensation. I had a family and was in my early thirties, so I sat down and made a list of principles that would underscore the reason for a move from Arizona to Utah—and the principles indicated to me that this was the right choice. From that choice, I met the individual who would introduce my dad and me to the technology of ASEA.”

We live in a world where success is defined more and more by economics. When principles are our primary decision criteria, they usually hold better long-term outcomes. Durable success across multiple areas in life really is a function of how often you make decisions based on ethics and principles. 

Bettering Ourselves

The differentiating factor between us and every other creature on this earth is that every single one of us has the potential for increased intelligence and capacity. This ability to learn and develop is a source of great fulfillment and satisfaction. Thankfully, our capacity is constantly expanding, almost without effort; it’s the rate at which it grows that depends on one’s daily activity.

Do you need to be guided by altruistic principles to increase your capacity? Not really. People are driven to increase their influence and abilities by many different motivations, but to increase capacity in a healthy and accountable way, principles offer an important edge. The reality is, we can find examples of individuals and companies who have an immense capacity driven by purely economic motives. But there is a higher level of fulfillment and overall benefit to be had by working with people and businesses who choose a better way.

When you choose principles and people over economics, you better your capacity for growth in a way that allows others to do the same. Build your capacity. You are valued in life in large measure to the degree that you make yourself valuable. Work on yourself by dedicating your time to things that will help you do and be better.

Alignment with True Principles

Manage your motives. Never let your ego or your economic motivations be greater than your commitment to living in alignment with true principles. This is the formula for success and this is the type of people we want to work with. If we make this the prevailing formula of our business, we will build a company with long-term success. Talented, capable people who are learning and growing.

Don’t use this as a sword to diagnose other people. Use it as your own diagnostic mirror. Check-in with yourself, particularly when you’re making big decisions, to ask which principles are really driving you toward the outcome you’re hoping to achieve.