At this very special time of a very special year, I would like to express my gratitude to all of you. 2020 had different plans for us and I hope that you and your families are safe and getting through this time as best as you can.

The end of a year is always a good occasion to take time and look back. If we still had the chance to meet at the beginning of the year in Lyon for our 2020 ASEA Europe Conference, one of the things that I miss the most is the opportunity to be together. The power of gathering is what makes our industry and ASEA unique. Apart from our products and financial opportunity, our Ethos and culture play a big role on how we manage this company and my approach in Europe. People matter the most. Looking back at what happened starting from March in Europe, we should cherish and enjoy even more the moments of being together. If there is one thing that I am looking forward to doing again, it is travelling, meeting, exchanging and celebrating with all of you.

Despite the limitations of the last months, it was a fantastic year for ASEA Europe with the highest sales year ever! I feel very privileged to partner with all of you and I have no doubt that this success will continue not only this year, but also in the long term run as well. I would like to give a special thank you to our wonderful Leaders and Focus Group members, as well as the ASEA Europe Corporate team for having adapted very fast to the situation by connecting virtually. A Chinese proverb says that “a wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it”. The world is changing constantly. The basics of Network Marketing need to be re-assessed. Adapting to the situation, being creative, innovative and using new tools is a key to success.

In today’s world, we tend to live day to day: We look at figures, we look at the last Facebook post, and the last tweet. It feeds us with distraction. I would like to take this occasion to remind that we are part of something bigger, a long and beautiful mission to have an impact on people’s lives. I strongly believe that people have a fundamental desire to control their lives, to control their future. This is universal and I can only encourage you to take your ASEA activity to the next level and have an impact on your life and on people’s lives.

Thank you for making a difference and pushing boundaries. We are moving into the future with optimism and confidence. We know exactly who we are. We have a very clear and unique identity. This is what makes us different from everyone else. This is what we can all be very proud of.

I wish you a Happy Holiday Season and unforgettable moments with your beloved ones.

Edouard Gug
Regional Vice President of Europe