Women’s History Month: Entrepreneurship & the Path to Leadership

With the majority of household purchase decisions resting with women, it’s well accepted that women wield powerful economic influence and are the group to turn to for consumer insights. But now more than ever, women are proving to be a force in the workplace, and many are taking the fast track to the top by launching their own businesses. 

The ASEA opportunity has proven a dynamic vehicle for anyone who has dreams of entrepreneurship, regardless of gender. And the number of women who are top ASEA leaders is on pace with the trend of more and more women becoming entrepreneurs.

Going for More

Nicole Dennis is one of them. A self-described “boss babe,” Nicole had a successful project management consultancy in Australia for years, but wanted more.

“There was a certain monthly income I wanted,” she says. “And I wanted to be a stay-home mum.” 

Continuing to run her consultancy for the first 20 months that she built her ASEA business allowed Nicole to reach the rank of Triple Diamond Executive before scaling back her “day” job. One month later, she and husband Justin Phillips were expecting their daughter. 

Once Nicole had achieved her first objective of starting a business with ASEA, her reason for being in business evolved. “Now I help other women to achieve what they want, whatever it may be,” she explains. “Whether it’s a financial goal or just to make a bigger impact on the world, they really can realize their dreams.” 

Creating True Freedom

Danielle Matthews, a Colorado native, came to the conclusion that network marketing was the right opportunity for her in a more round-about way. Originally on an academic career track, Danielle’s plans were interrupted when she was involved in a car accident that left her with a brain injury. 

During her two-year recovery, she watched her friends pursue their careers, earning Ph. D.s, graduating from Harvard and Yale business schools, and going to medical school. In a situation where Danielle could easily have felt left behind, she instead contemplated the future of a career like that.

“I watched them, and I could see that they were tied to their jobs but didn’t seem happy. They had to decide if they could see their families at Thanksgiving or if they’d have to wait until Christmas.”

In It for the Long Haul

Another huge factor for Danielle was that after her accident, she wasn’t in a position to earn money. “I knew I needed to create something residual,” she says. 

She decided to give the ASEA opportunity an honest try. She dedicated a year to building her business, and by the time that year was up, Danielle knew she had found her new career. 

Today, Danielle continues to build, not just to create stability for herself, but to open others’ eyes to the possibilities. 

“Why work hard for somebody else?” she asks. “Are you fulfilled? Are you happy with how you’re spending your day?” 

Having positive answers to these questions while having something in place that can exist should she ever need to temporarily step back is exciting to her.